The story of Mossy Oak Footwear began the moment Toxey Haas, founder and CEO, realized that the industry was lacking natural-looking camouflage patterns. Grabbing a handful of dirt and walking into a fabric store, he made his request clear—a pattern that incorporated natural elements to create a more realistic effect. From there the pattern evolved, adding shadows, sticks, leaves and dirt to redefine camouflage and deliver the industry’s leading pattern. This affordable footwear includes lifestyle and hunting boots for every family, because Mossy Oak Footwear understands hunting is more than a passion. It’s an obsession.